1. Content Authenticity & Style
Adcrush is built on creative variety. Whether you are producing a “Comedy Sketch” or a “Green Screen Sales Video,” your content must remain authentic.
- No “Faking” Results: While we encourage creative styles like the “Aspirational Montage,” you must not use digital alteration (Photoshop/AI) to misrepresent the physical results of a product (e.g., thinning a waistline or clearing skin artificially).
- Style Integrity: If a brand requests an “Angry Rant” or “Faux-Podcast,” ensure the tone remains professional and doesn’t devolve into genuine harassment or hate speech.
- Product Ownership: You must have the physical product in hand for any “Product-Driven” content unless the brief explicitly states otherwise.
2. Regulated Categories (The “Big Three”)
To protect our brands and your creator accounts, specific rules apply to sensitive industries:
Pharmaceuticals, Health & Beauty
- Compliance: You must follow all local FTC, FDA, or relevant regional guidelines.
- No Medical Miracles: Do not claim a product “cured” a condition or provides “immediate” results unless backed by the brand’s approved claims.
- Labels Matter: If a product has a label with directions, you must state or show: “Always read the label/Follow directions for use.”
Alcohol & Age-Restricted Goods
- Age Verification: Everyone featured in the content must be (and look) over the age of 25.
- Responsible Portrayal: Do not feature “over-consumed” bottles, intoxication, or alcohol consumption near water or heavy machinery.
- No “Requirement of Fun”: Do not imply that alcohol is necessary for a good time or social success.
Gaming & Wagering
- No Promises: Never state or imply a “guaranteed win” or use bonus bets as the primary hook.
- Responsible Gaming: Always include or link to responsible gaming resources if required by the brand brief.
3. Intellectual Property & Rights
- Music Rights: Only use music that you own the rights to or that is provided/cleared through the Adcrush or Meta libraries.
- Third-Party Marks: Avoid featuring identifiable logos of competitor brands or copyrighted artwork in the background of your shots.
- Originality: All content submitted must be original and created specifically for the brand brief. Do not recycle content previously used for other brands.
4. Professionalism & Payout Integrity
Adcrush offers flexible payout models, including Flat Bounty and Performance-Based rewards.
- Performance Honesty: Do not use “engagement pods,” bots, or fraudulent traffic to inflate the metrics of your ads. We use Meta Suite integration to identify top performers; fraudulent activity will result in immediate removal from the platform.
- Deadlines: Adcrush is built on speed (“Viral ads made simple”). Consistently missing delivery deadlines disrupts brand scaling and may impact your creator rating.
5. Ethical Representation
- Diversity & Inclusion: We encourage “movie magic” but reject harmful stereotypes. Do not portray gender, racial, or cultural stereotypes that limit the aspirations or opportunities of others.
- Competitor Comparisons: While “Angry Rants” can highlight competitor shortcomings, stay focused on objective pain points rather than making libelous or false claims about specific rival companies.
6. Brand Safety
Every deliverable is routed through brand approval. However, creators are the first line of defense. Do not submit content that:
- Contains nudity or sexually explicit themes.
- Promotes illegal activities or violence.
- Includes “hidden” mentions of products or services not included in the brief.
Failure to comply with this Code of Conduct may result in the rejection of your content, withholding of payouts, or permanent suspension from the Adcrush creator pool.